The dream to seek out out what truly occurred in your favourite present final week, spill the tea with the Actual Housewives or study your favourite artists’ artistic course of is now underway as Cameo launches a brand new characteristic, Cameo Dwell. This new 10-minute video calling characteristic permits customers and their buddies to have a dwell dialog with the superstar of their selecting.
The characteristic is Cameo’s newest iteration on connecting followers with their favourite celebs.
In 2020, the corporate tried the pricey service Cameo Zoom, which additionally provided 10-minute calls — however solely by way of Zoom. That characteristic has since been shut down. The next 12 months, Cameo launched Cameo Calls, which follows the same premise as Cameo Dwell, however on a shorter time restrict (two minutes). It additionally solely supported one-on-one calls, not teams of buddies as the brand new providing does.
Moreover, the corporate markets a direct messaging characteristic —the place customers purchase the chance to ship a DM like on a social media app — however it can not assure the person will obtain a response.
“Want a pep speak earlier than your subsequent job interview or Ironman triathlon?,” learn the corporate’s post. “Need to jam with a guitarist you admire, or host a digital party or bachelorette celebration that’s not simply one other Zoom? How about recapping a premiere with the star of your favourite TV present, and even getting an idol that will help you suggest to the love of your life? Cameo Dwell beta testers have booked these occasions and extra,” it mentioned.
Cameo says it’s been testing the service for the previous couple of months and claims to have seen optimistic reactions.
To e book a name, customers will suggest three dates and time slots that work finest for them and may invite as much as 9 different people to hitch them on the decision. Bookings can happen on Cameo’s web site or on the newly launched Cameo Dwell software obtainable within the Koji App Retailer, a link-in-bio app utilized by influencers.
Among the celebs a person can choose to speak with on Dwell embody musical artist B.o.B, actor Sean Astin and drag queen Brooke Lynn Hytes.
Customers can anticipate to spend wherever between $100 and $2,000 for a dwell name, however pricing relies on the celebs’ availability. Based on Gizmodo, the celeb can decline a name, go away the continued name and block customers.
The launch of the brand new “Dwell” characteristic is the primary huge transfer the corporate is making since shedding near 25% of its staff earlier this 12 months and is a part of the corporate’s new chapter.
Cameo has raised over $165 million since its founding in 2017 and was valued at $1 billion again in March 2021, in accordance with earlier TechCrunch reporting.
The corporate cites its superstar shout-out movies, income streams for “stars” and its “Enterprise” manufacturers as simply the beginning of what it hopes to construct out as Cameo 2.0, a full-service know-how platform.
“What began as a lightbulb second with a brand new digital autograph 5 years in the past led us down the trail of reinventing the connection between expertise, followers and types,” mentioned Steven Galanis, Cameo Co-Founder and CEO, in a news release. “As the character of superstar continues to evolve, we’re on a mission to empower all world expertise with a collection of merchandise to attach with their followers every time and nevertheless they want. Cameo Dwell is an thrilling milestone on this mission and we will’t wait to unveil much more new fan experiences within the coming months.”
