A trove of Elon Musk’s text messages was launched this week as a part of a lawsuit Twitter has filed towards the billionaire, and it’s proving to be an illuminating look inside conversations between Musk and a who’s who of celebrities, journalists, Silicon Valley elites, and even politicians.
Among the many very wealthy and really well-known who’ve a direct line to the Tesla CEO are Twitter founder Jack Dorsey, Salesforce founder Marc Benioff, LinkedIn founder Reid Hoffman, podcaster Joe Rogan, and broadcast journalist Gayle King. In texts, ultrawealthy buyers casually supply billions of {dollars} to help in Musk’s effort. Their sheer enthusiasm for Musk’s bid to take over Twitter additionally confirms what many have lengthy suspected about billionaires’ interest in owning media companies: They’re keenly conscious that controlling an organization like Twitter means having the ability to shape narratives and wield influence.
Some, like Rogan, praised Musk’s bid to purchase the social media platform. On April 4, when Musk introduced a 9 % stake in Twitter however hadn’t but made a proposal to purchase it outright, Rogan requested, “Are you going to liberate Twitter from the censorship completely satisfied mob?” Weeks later, on April 23, Rogan texted, “I REALLY hope you get Twitter.”
Lots of these texting Musk echoed his public feedback arguing the significance of free speech on Twitter. Musk has taken subject with the extra proactive approach to content moderation that Twitter has taken in recent years — insurance policies that right-wing Twitter users have decried as discriminatory, particularly in gentle of Trump’s permanent Twitter suspension in January 2021.
Inside days of the announcement that the Twitter board had accepted Musk’s $44 billion offer, Benioff, who’s currently worth more than $6 billion, despatched Musk a cryptic textual content about his personal imaginative and prescient for the platform, writing on April 27, “Completely happy to speak about it if that is attention-grabbing: Twitter conversational OS—the townsquare in your digital life.”
Musk demurred, saying, “Effectively I don’t personal it but.”
The potential for some energy and affect over Twitter attracted politicians and the media, too. The messages reveal that former Republican Rep. Justin Amash needed to speak to Musk, providing his assistance on “the right way to deal with speech and moderation.” In keeping with a textual content message from Palantir co-founder Joe Lonsdale, Florida Gov. Ron DeSantis — extensively seen as a possible GOP nominee for the 2024 presidential race — threw his help behind Musk’s bid to purchase Twitter. Lonsdale floated the thought of getting Musk and DeSantis chat.
Different acquaintances, like Hoffman, mentioned serving to Musk purchase Twitter. “$2B?” Musk floated, after Hoffman requested how a lot he and his VC companions might throw in.
“Nice. Most likely doable,” replied Hoffman, who didn’t find yourself investing within the deal.
The messages have been revealed in courtroom as a part of the pretrial discovery course of in Twitter’s lawsuit against Musk for breach of contract, filed after Musk backed out of the deal to purchase Twitter in July, claiming that the corporate had misled him on the number of spam bots and fake accounts on its platform. Twitter, for its half, is arguing that Musk reneged on the deal not because of bots however due to a downturn in each Tesla and Twitter shares. The trial is ready to start on October 17 within the Delaware Chancery Court docket.
The texts reveal that within the weeks after Musk inked the Twitter deal in late April, professing his want to guard free speech on the platform, his associates and associates eagerly supplied (generally unsolicited) recommendation on the course Twitter ought to take with Musk on the helm. One particular person recognized as BL Lee — it’s unclear who that’s — steered that Invoice Gurley, a venture capitalist of Uber fame, be appointed CEO of Twitter. At one level, Musk texts broadcast journalist Gayle King, “possibly Oprah could be thinking about becoming a member of the Twitter board if my bid succeeds.”
A number of folks sought to make introductions to others hoping to have Musk’s ear. Among the many most decided to satisfy Musk was billionaire philanthropist Sam Bankman-Fried, founding father of the cryptocurrency trade FTX.
The preliminary volley got here from Will MacAskill, an Oxford thinker and one of many founders of the effective altruism movement, whose concepts Musk has stated align closely with his own. MacAskill revealed that Bankman-Fried had been thinking about shopping for Twitter for some time and was thinking about a “attainable joint effort.”
“Does he have large quantities of cash?” Musk requested.
“Will depend on the way you outline ‘large’!” MacAskill replied. “He’s price $24B, and his early workers (with shared values) bump that to $30B.” Musk, the richest particular person on this planet, is at present worth around $252 billion, in accordance with Forbes.
A number of of the textual content conversations between Musk and his associates run on this vein. Oracle co-founder Larry Ellison, who contributed $1 billion to the Twitter deal, tells Musk in a textual content that he’s ready to commit “no matter you suggest.”
Bankman-Fried, additionally a proponent of effective altruism, has previously tweeted about how a decentralized Twitter that lives on the blockchain would possibly operate, and the way it might be monetized. In recent times, he has additionally develop into a major Democratic donor and has been lobbying in Washington for adjustments in cryptocurrency regulations.
MacAskill, the thinker, famous to Musk that it might be “simple” for Bankman-Fried to throw in $1 to $3 billion — and even contribute as a lot as $15 billion, however that would require financing.
Whereas the billionaires in Musk’s texts confirmed nothing however enthusiasm at his bid, many others — including Twitter users and free speech advocates — expressed wariness if not outright alarm. Twitter is a platform utilized by hundreds of millions of users — although Musk would possibly dispute that — and, specifically, is utilized by journalists to share and talk about the information of the day. To them, the prospect of a Twitter led by an outspoken billionaire who’s a frequent critic of the media and of journalists was trigger for concern.
However some media moguls didn’t reject the thought out of hand. Mathias Döpfner, CEO of German media group Axel Springer, which owns media retailers similar to Enterprise Insider and Politico, even supplied to run Twitter for Musk if he purchased it. “Could be an actual contribution to democracy,” texted Döpfner in late March, weeks earlier than Musk put in a proposal to purchase the positioning.
Even the Murdochs, scions of conservative media magnate Rupert Murdoch, make an look within the texts. On April 26, James Murdoch — the youthful son of Rupert Murdoch and a director on Tesla’s board — advised Musk that he’ll name “when among the mud settles.” His spouse, Kathryn Murdoch, a philanthropist and activist whose politics differ from her father-in-law’s, requested Musk if he’ll convey again Twitter founder Jack Dorsey, who left the company in 2021 to give attention to different tasks. “Jack doesn’t wish to come again,” Musk replied. Dorsey did, nonetheless, trade a number of textual content messages with Musk on their shared imaginative and prescient for an improved Twitter.
These behind-the-scenes exchanges reveal how fast and simple it’s for a comparatively small circle of moneyed elites to throw in billions to assist purchase a public firm that’s used by hundreds of millions of people and serves as a spot the place people collect to discover a neighborhood round frequent hobbies, beliefs, or targets. It’s a strong device for disseminating information and data. Billionaires’ curiosity in serving to purchase Twitter wasn’t nearly wanting a bit of the pie by way of fairness. The texts recommend that, for a lot of in Musk’s elite circle, it was essential to have a say in what Twitter would seem like sooner or later — a “free speech” city sq. the place they’ll conveniently proceed to have the most important megaphones.
