Your Next Customer Might Be An Agent. Here’s How To Build Your Brand For Both Humans And AI.
Businesses must now market to both human buyers and AI agents, who evaluate products using different criteria and often make purchasing decisions…
Tag: AI Agents
AI agents can pay for your shopping. Who gets your money back?
AI shopping agents are making purchases and managing payments, but regulatory gaps remain regarding refunds and dispute resolutions. As automated software makes…
The Emerging M&A Map For AI Agent Security
Enterprise adoption of autonomous AI agents creates a novel cybersecurity challenge. As these software actors handle corporate data and trigger APIs, the…